Goodyear launches Wrangler DuraTrac for work and play

Media Release July 2009

This year Goodyear has expanded its 4WD tyre portfolio launching the tough off-road Wrangler MT/R with Kevlar and the mainly off-road Wrangler DuraTrac tyre.Featuring Goodyear’s latest technologies, Goodyear Brand Manager for Australia/New Zealand, Melissa Tilley, said that the new Wrangler DuraTrac is an extremely versatile tyre for work and play. “The Wrangler DuraTrac is ideal for a wide range of job applications, like farming, construction, mining, and recreational activities, such as camping, fishing and caravanning,” Ms Tilley said. “The DuraTrac is Goodyear’s first tyre with its proprietary TractiveGroove Technology, enhancing the performance in the deep mud and snow.  “Also, a rugged tread rubber is used to help resist block chipping, chunking and tearing, while a combination of highly angled centre tread blocks and zig-zag microgrooves give the DuraTrac better lateral stability and enhanced wet traction, while also reducing road noise,” she said.  Wrangler DuraTrac tyre has earned the right to carry the European Commission Noise Symbol for passing stringent European standards for pass-by noise. Other features assisting the DuraTrac in off-road conditions include self-cleaning, stepped shoulder blocks coupled with thousands of biting edges for increased traction and handling.  

Additional features on the DuraTrac include a rim lock to help prevent wheel slip for minimal balancing throughout the life of the tyre, and a built-in rim protector to help protect wheels from curb damage.